Surely when you want to register a trademark, you have come across the term Background Search or Phonetic Search, but do you know what it refers to and what is the importance in the process of trademark registration application?

A large percentage of trademark applications are rejected due to the existence of similar trademarks or applications made in incorrect classes.

What is Background Search?

The background or phonetic search is important in the trademark application process before the Mexican Institute of Industrial Property (IMPI).

It allows detecting similar trademarks that could generate confusion among consumers.

This is especially important in the case of trademarks that are spelled similarly but pronounced differently. A phonetic search helps to identify these similarities and prevent the trademark application from being rejected by the authority. In addition, performing a phonetic search can also help save time and money in the trademark registration process by identifying potential problems before the application is filed.

This step is crucial because if the IMPI detects a mark that could cause confusion, it will automatically reject the application.

How can I perform a background search?

Use IMPI database for search, but a specialist can save time and costs by interpreting results.

At Trademarks and Rights we are specialists with more than 15 years of experience in the field and we can help you define if the trademark is viable for registration and create a strategy to start your process effectively.

Contact us for trademark search and registration advice. We are happy to assist you..